Client: VOXI by Vodafone
Creative Team: Rob Lloyd (Art Director) & Kate Craggs (Copywriter)
Creative Director: Tom Harman
Design: Nick Raven
VOXI by Vodafone is a phone network that has been created specifically for people aged 30 and under. Offering endless social, music and video data.
The brand wanted to stand for something and aimed to provide a platform for up and-coming talent to make it happen.
And because we know this generation is cynical about traditional advertising, we handed over control to our audience and invited them to shape the first experience a new customer would get.
We hand picked and collaborated with three emerging Insta’ artists, the same age as our demographic, and gave them the brief of interpreting the brand proposition of endless possibilities and showing what that means to them.
The first 10,000 customers who signed up to the network were able to pick an exclusive phone case designed by one of the three artists, or create their own bespoke one online.
The phone cases were sent to new customers with a bio of the featured artists, proving the brand’s commitment to supporting young talent.
The designs were also turned into limited edition t-shirts with accompanying VOXI SIM cards and distributed to influencers and press at the launch event.
We then created a range of personalised phone cases for those under 25 year olds that were smashing it in their field, for them to share on their channels.
At the VOXI launch event our VOXI x Artists work was displayed as OOH along the run up to the Truman Brewery on Brick Lane, and appeared around the performance stage and venue as giant canvases.
it kicked off VOXI’s ongoing relationship with youth culture, not just building the VOXI brand, but helping to build the individual brand of each artist involved, exploding their social following, and giving them a platform to launch their careers and attract further brand commissions.