Client: VOXI by Vodafone
Creative Team: Rob Lloyd (Art Director) & Kate Craggs (Copywriter)
Creative Director: Tom Harman
Design: Nick Raven
#VOXIendlesschallenge
To launch the VOXI Endless Video Pass and raise awareness of VOXI’s endless data proposition, we worked with the UK’s top YouTubers - Callux, Oli White and Caspar Lee. Going head to head, they each had to come up with their own #VOXIendlesschallenge for their followers to recreate and order their own exclusive VOXI SIM Pack. The most audience recreations of their unique challenges would win £10,000 to the YouTubers chosen charity.
Callux #VOXIEndlessChallenge - Catch This
For Callux's challenge, he threw objects at his friends at random moments in the day, secretly filming it, and seeing if they caught them.
Oli White #VOXIEndlessChallenge - Stick It
Oli used the stickers from his exclusive VOXI Sim Pack in his challenge, which he covertly had to stick onto his friends before they noticed.
Caspar Lee #VOXIEndlessChallenge - Spooning
Caspar's challenge involved spoons. Lots of them. But not spooning in the sense you may know – he had to place spoons on people, as many of them for as long as possible, without them realising.
Promoted Social Short Edits
Youth Generated Content
Exclusive YouTuber x VOXI SIM Packs
GIPHY Stickers
