![HSBC Premier World Elite Mastercard](https://images.squarespace-cdn.com/content/v1/570d2dc522482ed7fdda179a/1487011175335-HHEVVWAMW21EC88K6HRF/HSBC_Premier_Elite_Mastercard.jpg)
HSBC Premier World Elite Mastercard
Client: HSBC
Creative Team: Rob Lloyd (Art Director) & Frankie Brook (Copywriter)
Creative Director: Alastair Hutchison
Design: Robert Sindermann
HSBC launched a brand new Credit Card for their Premier customers. The card is designed to benefit customers who travel frequently. We were asked to create a concept, design the look and EM & DM comms to launch the card. As well as a producing a tool kit for other agencies.
![HSBC Premier World Elite Mastercard](https://images.squarespace-cdn.com/content/v1/570d2dc522482ed7fdda179a/1487011175335-HHEVVWAMW21EC88K6HRF/HSBC_Premier_Elite_Mastercard.jpg)
HSBC Premier World Elite Mastercard
![HSBC_Premier_Elite_Mastercard_Direct_Mail.jpg](https://images.squarespace-cdn.com/content/v1/570d2dc522482ed7fdda179a/1487012791174-VE325YFTPVHLV389Z3BY/HSBC_Premier_Elite_Mastercard_Direct_Mail.jpg)
![HSBC_Premier_Elite_Mastercard_Direct_Mail_inner.jpg](https://images.squarespace-cdn.com/content/v1/570d2dc522482ed7fdda179a/1487012973244-9YKVGJTE1QVHVHB0TDBB/HSBC_Premier_Elite_Mastercard_Direct_Mail_inner.jpg)
![HSBC_Premier_Elite_Mastercard_Direct_Mail_inner_reveal.jpg](https://images.squarespace-cdn.com/content/v1/570d2dc522482ed7fdda179a/1487013225828-19155V5T0Z95RQRMH6A5/HSBC_Premier_Elite_Mastercard_Direct_Mail_inner_reveal.jpg)
![HSBC_Premier_Elite_Mastercard_Email.jpg](https://images.squarespace-cdn.com/content/v1/570d2dc522482ed7fdda179a/1487013710192-UILYFD2XPCDC4WY3OBE1/HSBC_Premier_Elite_Mastercard_Email.jpg)
![HSBC_Premier_Elite_Mastercard_Web_Banner.jpg](https://images.squarespace-cdn.com/content/v1/570d2dc522482ed7fdda179a/1487013908231-GSKGO5W2R1KI16EFKSHU/HSBC_Premier_Elite_Mastercard_Web_Banner.jpg)
![HSBC_Premier_Elite_Mastercard_Toolkit.jpg](https://images.squarespace-cdn.com/content/v1/570d2dc522482ed7fdda179a/1487014020380-ORK1TBSE6EMSELP7RL0N/HSBC_Premier_Elite_Mastercard_Toolkit.jpg)