Client: Konica Minolta - Igniting Print Possibilities
Creative Team: Rob Lloyd (Art Director) & Samantha Rickwood (Copywriter)
Creative Director: Tristan Pride
Design: Barry Redford & Nathalie Coombes
Production: Irresistible Films
Director: Menzkie
By seeing our audience how they see themselves, not simply as small-to-medium-sized commercial printers, but as creative and passionate craftspeople, we inspire them to bring their print possibilities to life with the creative idea: ‘See the Potential.’
Kicking against the industry’s obsession with speeds, feeds, and lead times, See the Potential is the creative embodiment of Konica Minolta’s Igniting Print Possibilities (IPP) proposition. Leaving behind the usual mundane narrative of cost and productivity seen in competitor communications, it celebrates print’s potential and how Konica Minolta is committed and ready to help its audience tap into it. Whether entering new markets, embracing new techniques, or creating ever more unique customer experiences.
