Client: Canon
Creative Team: Rob Lloyd (Art Director) & Copywriter (Samatha Greenslade)
Creative Directors: Mark Urey & Phil Rhodes | Mark Reddick
Design: Robert Sindermann
Targeting small businesses across Europe, we tapped into the insight that the individuals that run these companies are passionate about what they do and not the hassle that comes with paper work.
Our angle was to position Canon printers as the reliable partner for small businesses across Europe, so that owners can get back to doing what they love. Whatever your passion.
We celebrate diversity by coupling the everyday with the niche, the office-based with the creative, and the dull with the left field.
The combinations are intriguingly endless, but always emphasise that Canon caters for, and understands, the full gamut of small businesses.
Translated into different European languages, this campaign spanned across trade press ads, banners, web, email and direct mail.