Client: Chiquita - Menu of promotions 2021/22
Creative Team: Rob Lloyd (Art Director), Samantha Rickwood (Copywriter) & Rosie Mussen (Copywriter)
Creative Director: Tristan Pride
Design: Ashley Williamson, Tom Manning, Barry Redford & Nathalie Coombes
Menu of promotions 2021-2022
We produced three global campaign toolkits for markets to localise and rollout across their own channels.
Chiquita bananas are high quality, super-nutritious and taste delicious too – making them the perfect feel-good snack. Our aim was to communicate this product truth by injecting some fun and positivity into consumers’ lives with a promotion that helps them feel good. Creative features a talking Chiquita banana that delivers compliments because it’s so dedicated to making you feel good! We also invited consumers to win the ultimate feel-good experience too, as well as a range of campaign-themed runner-up prizes.
Carton display with audible compliments
‘Banana Bouquet’ Photo-wall
Social
Because music helps people feel good. We create a cover of the iconic 1982 hit by Shalamar: ‘I can make you feel good’. Giving it a unique Chiquita twist by changing the main chorus lyric to “Chiquita makes you feel good”. Like a karaoke video, the Chiquita logo bounces along the on-screen lyrics (translated into local market language).
Menu of promotions 2021-2022: Unpeel Awesome
Chiquita bananas are packed with energy and nutrients to help you release your inner awesome. The Unpeel Awesome promotion illustrates this product truth. Playful, fun creative features a key visual of a single banana taking part in its own totally awesome workout!
Alongside, we give consumers a chance to win an awesome fitness bundle and other exciting prizes that’ll help them have an amazing workout.
Point of sale ‘Dumbbell racks’
Augmented reality ‘Unpeel to reveal’ prize mechanic
Fitness Influencer Partnership
Working with sports/fitness influencers in each market, we send each a mystery box to unpeel and challenge them to create awesome workouts using a bunch of Chiquita bananas.
For example, using them as free weights to exercise different muscle groups.
Menu of promotions 2021-2022: We make breakfast
Chiquita bananas are certified best in quality and taste - this is proven. They’re also a nutritional powerhouse. This mighty combination makes them the perfect breakfast food. Our aim with this campaign is to effectively own breakfast. To do this we will invite consumers to win their dream morning experience. We’ll also offer runner-up prizes, all designed to make breakfast/mornings the best part of the day.
Associating ‘we’ with both consumer and Chiquita, aswell as it applying to a premium breakfast brand partnership
