Client: VOXI by Vodafone
Creative Team: Rob Lloyd (Art Director) & Kate Craggs (Copywriter)
Creative Director: Tom Harman
Design: Nick Raven
VOXI wanted to position themselves as THE mobile network that understands students by getting out the way and giving them what they want - endless mobile data. Working with UCAS, in a targeted E-CRM and social campaign we talked to prospective 2nd, 3rd and Internationals students.
Our idea ‘MADE FOR STUDENTS’ used real students, who were in the same year as the prospective customers, as the voice of VOXI. With VOXI customers writing the email in their own voice to give a truly authentic advocacy of VOXI.
This self-written style lended itself to a crafted design treatment, where we worked with an illustrator
to hand script the students voice around their portrait photos.
Social animations
UCAS variant - International students
UCAS variant - 2nd year students
UCAS variant - 3rd year students
