Client: HSBC
Art Director: Rob Lloyd
Creative Director: Alastair Hutchison
Design: Lloyd Francis
The Head Of UK Marketing for HSBC, asked us to come up with a
Youtility; to provide a useful service that is truly helpful.
We came up with the HSBC Currency Converter app that takes the pain out of calculating currency whilst away for business or pleasure. We built and developed a prototype app that when held over menus and tickets, it instantly translated prices into your home currency, using the camera on the phone to scan.
As a truly useful utility for customers they will no longer have to worry about the fluctuating exchange rates that make it hard to keep track of spending, or any nasty shocks when they get home.